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Humor In Advertising Essay - 1950 Words

Humor In Advertising Introduction The Budweiser frogs, Orbit gum, and VW commercials are prime examples of how humor is used to sell an idea or product. In these companies humor is the main reason why their commercials have such success. The reason these work so well is that audiences are looking for entertainment and something fresh. Audiences are tired of being bombarded by hundreds of advertisements each day. To catch the attention of a viewer waiting for his or her show to come back on a commercial needs to be entertaining and give the viewer a reason to pay attention. Comedy is one of the oldest forms of entertainment, plus it is simple and†¦show more content†¦Ads that entertain are like oxygen: a moment to breathe, a release from the events of a tiring day. As to say, if you canft make them laugh, you canft make them buy. An example of such advert is that of a classic ad (if readers may recall) that showed, a lovebird pecking at what seemed like food but was really the keys of a Touch-Tone teleph one. The beeps indicated it was accidentally dialing someone. Of course, this had to be accidental. Everyone knows birds donft dial. And even if they did, who would they call? But in the next scene we see a courier arrive. He picks up the sleeping cat with delivery note attached and departs to the off-screen sound of the bird chirping or maybe chuckling. We suddenly realize it wasnft just random food-pecking behavior the bird phoned the courier company to dispose of its nemesis, the cat. So what makes a commercial like this one humorous? Whatfs in it that make us laugh? The key is in the absurdity. The odd picture of the bird pecking is mixed up with what we identify as an abnormally human trait that is, intelligent, manipulative behavior. Seemingly random pecking by a bird at telephone keys turns out to be cunning, deliberate behavior that you just donft expect from a bird. Humor appears to be everywhere; it helps in the choice of products thus making a great impact on a consumerfs desire. This promotes a great deal of market in the sense that when consumers get attractedShow MoreRelated Humor Should Replace Sex in Media Advertising Essay1601 Words   |  7 PagesHumor Should Replace Sex in Advertising   Ã‚  Ã‚   In todays society, we as consumers are exposed to media on a daily basis. Beginning the day with a glance at the daily newspaper and finishing the evening with a television program, the average person cannot escape the clutches of the media in its seemingly endless forms. Along with presenting objective information that includes local news, weather, and sports, a main function of modern media is advertising.    Two effective methods of catchingRead MoreHumor and Persuasion1517 Words   |  7 PagesArgumentation Professor Megan Trexler February 11, 2013 Humor and Persuasion Humor as it pertains to persuasion is a tactics that is used to get the audience in a good mood, to make them more comfortable, and maybe easier to be persuaded. The use of humor in many aspect of the world has shown to have positive effects, and the use of humor in the art of persuasion would be extremely effective in the presentation. With the addition of humor to the persuasion presentation will increase the likeabilityRead MoreHumor and Persuasion1318 Words   |  6 PagesHumor and Persuasion July 30, 2012 COM 323 Humor and Persuasion Do you think of yourself as funny, humorous or a joker of sorts? Many people feel they have what it takes to bring humor to different situations. Usually humor is used to lighten a mood or attitude and often makes people feel happy. Understanding that humor can play a very important role in speech enhance the awareness of the proper means and tactics in which to use humor. Persuasion often includes various forms of humorRead MoreComparison of Two Commercials Essay1552 Words   |  7 Pageslogical, appeal whereas the second uses pathos, the emotional appeal, the target audiences for both commercials, and the effectiveness of each. 1. Pathos or logos? 1. VW uses more pathos than Lexus. 1. Humor is effective tactic in advertising. 2. By using humor, advertisers make their product more memorable. 2. Lexus uses more Logos than VW. II. Target audiences. 1. VW targets younger viewers but could be effective on almost anyone. 2. Lexus targets a more matureRead MoreCommercials And Advertisements : The Technique Of Humor879 Words   |  4 Pagestechnique of humor. Humor in these advertisements and commercials are often depicted in violent or sexual situations to â€Å"lighten the mood.† However, sometimes humor can be perceived the wrong way by audience members and taken as offensive, mostly for female audience members. Fred K. Beard discusses how audiences have long been offended by different themes and images portrayed in advertising, especially women audience members. Some of the most offensive themes that are used in advertising today includeRead MoreDo You Ever Watch The Super Bowl For Its Commercials?783 Words   |  4 Pagesits advertisement? If the answer is yes, then you might have been a victim of today’s marketers. Jean Kilbourne, the author of â€Å"Killing us Softly† stated in one of her lectures, â€Å"The influence of advertising is quick, cumulative and for the mos t part, subconscious, ads sell more products.† â€Å"Advertising has become much more widespread, powerful, and sophisticated.† According to Jean Kilbourne, â€Å"babies at six months can recognize corporate logos, and that is the age at which marketers are now startingRead MoreHow Women Are Portrayed On Advertising And The Second Looks At This Time1104 Words   |  5 PagesThe topic area that I would like to cover for my literature review project is the topic of how women are portrayed in advertising and the impact this has on women in society. 2. State the claim the study supports The scholarly article I am reviewing is a research article that did two separate examinations on the role of humor in gender stereotypes. The first one is the role of humor seen in television advertisements and the second looks at peoples attitudes toward humorous and non-humorous ads thatRead MoreThe Dimensions Of Guerilla Marketing1457 Words   |  6 Pagesexamines the effects of guerilla marketing dimensions: Creativity, surprise, humor, clarity, and emotional arousal on the consumer purchase intention. Creativity Creativity is regarded as an effective tool in advertising to get through the media clutter, attract consumers’ attention, create an impression and lead to more effectiveness of an advertising campaign (Till Baack, 2015).There are different perspectives on advertising creativity at one hand, people viewed that ad is creative if it sells theRead MoreIntroduction to Emotion1205 Words   |  5 Pagesremember something that happened in the past.   Frequently, we also experience physiological changes, such as feeling hot; faster heartbeats, changes in our breathing, knotting in our stomachs, etc. when we feel an emotion. Emotions amp; Advertising Emotions are arguably defined as bodily changes, together with mental change, influencing one s decisions, sometimes out of the normal pattern for the individual, used particularly in reference to buying behavior. Advertisement is full ofRead MoreSex Should Not Sell865 Words   |  4 Pages Do not ever underestimate the persuasive influential power, of gorgeous women with more cleavage, or the power of a gentleman with a muscular body, to increase the consumer’s consumption. Tom Reichert in his book â€Å"The Erotic History of Advertising† emphasizes the idea that sometimes this frequent use of the sex sells technique increases some consumer interest and builds a strong brand identity (Reichert). In fact, Sex was used to advertisements since the 1900’s when the tobacco companies

Argumental Paper free essay sample

Argumental Paper (Sagging Pants) The definition of sagging pants is pants that are worn below the waist. This style has become popular to this generation. Sagging pants became a style to this generation by rappers. Some of this generation thinks it is cool to wear sagging pants. I beg to differ; I think it shows how immature and a lack of carrying yourself in a proper and appropriate way. What they don’t know is that sagging pants originally came from prison and in prison it showed to other males that you are available to the same sex. It really bothers me when I see some guys and even some girls copy this style. I think there should be a law that bans sagging pants. It is so inappropriate for anybody to walk around the streets with their pants almost touching their ankles. Some of them don’t even know that Henderson is so small so everybody knows what you do. We will write a custom essay sample on Argumental Paper or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In an instance anybody can be called for a job interview and I hope that they don’t sag while going to that job interview or even going on that date. I don’t understand sometimes why a girl would choose a like that. I think shouldn’t be a style and I think it should be taught to all the males and females that does it. I know I’m an older person and it’s my opinion but I believe even some of the younger people that are their age would agree with me. When I see some males like that I simply ask them â€Å"Why would you want to copy the style of rappers â€Å"? Also I tell them that rappers don’t have anything to lose because most of them are sitting in million dollars houses and mansion while you are still here in Henderson. If I could really speak to them like I speak to my children in a good manner I would tell the where sagging came from and really she if that would change their mind about sagging. I think sagging is a poor way to show that you are intelligent and to show that you are not going to be another statistic. But as long as we people keep on letting them follow that style they are going to keep on sagging but if we can change the change needs to happen now.

Sexual Harassment Essays (544 words) - Behavior, Human Behavior

Sexual Harassment "First of all, let me say that being sexually harassed since 5th grade has gone beyond the damage of affecting the way I feel.... Now...I have no pride, no self- confidence, and still no way out of the [misery] I am put through in my school."1 Sexual harassment of students is a real and serious problem in education at all levels, including elementary and secondary schools as well as colleges and universities. It can affect any student, regardless of sex, race, or age. Sexual harassment can threaten a student's physical or emotional well-being, influence how well a student does in school, and make it difficult for a student to achieve his or her career goals. Moreover, sexual harassment is illegal--Title IX of the Education Amendments of 1972 (Title IX) prohibits sex discrimination, including sexual harassment. Preventing and remedying sexual harassment in schools is essential to ensure nondiscriminatory, safe environments in which students can learn. A...student should feel safe and comfortable walking down the halls of his or her school. School is a place for learning and growing. Sexual harassment stops that process.2 This pamphlet provides school administrators, teachers, students, and parents with fundamental information to assist them in recognizing and dealing with sexual harassment under Title IX. It outlines basic principles in question-and-answer format. Some more information about a school's responsibilities has been omitted, and school officials should read "Sexual Harassment Guidance: Harassment of Students by School Employees, Other Students, or Third Parties" to ensure a full understanding of the law. Parents and students can also consult this Guidance, for more information about student rights. The Guidance was published by the Office for Civil Rights in the Federal Register on March of 1997 and may be obtained from any of the OCR Enforcement Offices or by calling 1-800-421-3481. It is also posted on OCR s web page at http://www.ed.gov/offices/OCR/ocrpubs.html. Sexual harassment can occur at any school activity and can take place in classrooms, halls, cafeterias, dormitories and other areas. Too often, the behavior is allowed to continue simply because students and employees are not informed about what sexual harassment is or how to stop it. Students, parents and school staff must be able to recognize sexual harassment, and understand what they can do to prevent it from occurring and how to stop it if it does occur. Harassing behavior, if ignored or not reported, is likely to continue and become worse, rather than go away. The impact of sexual harassment on a student's educational progress and attainment of future goals can be significant and should not be underestimated. As a result of sexual harassment, a student may, for example, have trouble learning, drop a class or drop out of school altogether, lose trust in school officials, become isolated, fear for personal safety, or lose self-esteem. For these reasons, a school should not accept, tolerate or overlook sexual harassment. A school should not excuse the harassment with an attitude of "that's just emerging adolescent sexuality" or "boys will be boys," or ignore it for fear of damaging a professor's reputation. This does nothing to stop the sexual harassment and can even send a message that such conduct is accepted or tolerated by the school. When a school makes it clear that sexual harassment will not be tolerated, trains its staff, and appropriately responds when harassment occurs, students will see the school as a safe place where everyone can learn.

Brennan Surname Meaning and Origin

Brennan Surname Meaning and Origin One of Irelands most frequent surnames, Brennan generally derived as a form of one of several Irish language surnames: From the Irish  Ãƒâ€œ Braonin, meaning descendant of  Braonn.  The Irish personal name Braonn is believed to mean sorrow, from the Irish  braon, meaning moisture or drop.From the Irish names Mac Branin and Ó Branin, both meaning descendant of Brann,  from the given name Brann, derived from  bran, meaning little raven. The Mac Branin were chiefs of a large territory in present-day County Roscommon, and many of the Brennan families in the counties of Mayo, Sligo and Roscommon descend from them. The OBrennans were chiefs of the  Uà ­ Duach sept located in northern Osraighe (Ossory), which  included all of county Kilkenny and part of county Laois. Brennan is one of 50 common Irish surnames of modern Ireland.   Surname Origin:  Irish Alternate Surname Spellings:  BRENNEN, MCBRENNAN, MACBRENNAN, BRANNON, BRANNAN, BRANNEN, BRANNIN, OBRAONAIN, BRANNY Where do People with the Surname BRENNAN Live? Irish Brennan families were very widespread, settling in Fermanagh, Galway, Kerry, Kilkenny, and Westmeath. According to WorldNames publicprofiler, individuals with the Brennan last name are now found in largest numbers in central Ireland, especially in County Sligo and the province of Leinster. The surname is much less common in Northern Ireland. Famous People with the Surname BRENNAN Walter Brennan - American actor, veteran of over 100 filmsWillie Brennan - Irish highwayman of legend, immortalized by Brennan on the MoorWilliam J. Brennan Jr. - former US Supreme Court justiceMaeve Brennan - Irish short story writer and journalist Genealogy Resources for the Surname BRENNAN The Brennans of ConnachtPat Brennan has put together a great deal of information on the origins of the Brennan surname, genealogies of early Brennan families, a list of MacBranan chiefs, and history of the families after the famine. British Surname Profiler - Distribution of the Brennan SurnameTrace the geography and history of the Brennan surname through this free online database based on a University College London (UCL) project investigating the distribution of surnames in Great Britain, both current and historic. Brennan Family Genealogy ForumSearch this popular genealogy forum for the Brennan surname to find others who might be researching your ancestors, or post your own Brennan surname query. FamilySearch - BRENNAN GenealogyAccess over 1.9 million free historical records and lineage-linked family trees posted for the Brennan surname and its variations. BRENNAN Surname Family Mailing ListsRootsWeb hosts several free mailing lists for researchers of the Brennan surname. DistantCousin.com - BRENNAN Genealogy Family HistoryFree databases and genealogy links for the last name Brennan. Looking for the meaning of a given name? Check out First Name Meanings Cant find your last name listed? Suggest a surname to be added to the Glossary of Surname Meanings Origins. - References: Surname Meanings Origins Cottle, Basil. Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967. Menk, Lars. A Dictionary of German Jewish Surnames. Avotaynu, 2005. Beider, Alexander. A Dictionary of Jewish Surnames from Galicia. Avotaynu, 2004. Hanks, Patrick and Flavia Hodges. A Dictionary of Surnames. Oxford University Press, 1989. Hanks, Patrick. Dictionary of American Family Names. Oxford University Press, 2003. Smith, Elsdon C. American Surnames. Genealogical Publishing Company, 1997. Back to Glossary of Surname Meanings Origins

How To Translate To and From Spanish and English

How To Translate To and From Spanish and English Some of the best advice you can get when you start translating to and from English or Spanish is to translate for meaning rather than to translate words. Sometimes what you want to translate will be straightforward enough that there wont be much difference between the two approaches. But more often than not, paying attention to what someone is saying - not just the words the person is using - will pay off in doing a better job of conveying the idea that someone is trying to get across. Key Takeaways When translating from one language to another, aim for conveying the meaning rather than translating individual words.Literal translations often fall short because they can fail to take into account the context and nuances of meaning.There is often no single best translation, so two translators can legitimately differ on their word choices. Translation Raised Questions One example of an approach you might take in translating can be seen in the answer to a question that a reader raised via email about an article that used to appear on this site: When youre translating from one language to another, how do you decide which word to use? Im asking because I saw recently  that you translated llamativas as bold, but that isnt one of the words listed when I looked up that word in the dictionary. The question referred to my translation of the sentence  ¿La fà ³rmula revolucionaria para obtener pestaà ±as llamativas? (taken from a Spanish-language Maybelline mascara ad) as The revolutionary formula for getting bold eyelashes? The writer was correct was correct that dictionaries dont give bold as a possible translation, but bold at least is closer in concept to the dictionary definition of what I used in my first draft: Then I used thick, which isnt even close to any standard of llamativo. Let me explain the various philosophies of translation before discussing that particular word. In general, it can be said that there are two extreme approaches in the way one can translate from one language to another. The first is seeking a literal translation, sometimes known as formal equivalence, in which an attempt is made to translate using the words that correspond as exactly as possible in the two languages, allowing, of course, for the grammatical differences but without paying a great deal of attention to context. A second extreme is paraphrasing, sometimes called making a free or loose translation. One problem with the first approach is that literal translations can be awkward. For example, it might seem more exact to translate the Spanish obtener as to obtain, but most of the time to get will do just as well and sounds less pretentious. An obvious problem with paraphrasing is that the translator may not accurately convey the intent of the speaker, especially where precision of language is required. So many of the best translations take a middle ground, sometimes known as dynamic equivalence - trying to convey the thoughts and intent behind the original as close as possible, veering from the literal where needed to do so. When Theres No Exact Equivalent In the sentence that led to the readers question, the adjective llamativo doesnt have an exact equivalent in English. It is derived from the verb llamar (sometimes translated as to call), so broadly speaking it refers to something that calls attention to itself. Dictionaries usually provide translations such as gaudy, showy, brightly colored, flashy, and loud (as in a loud shirt). However, some of those translations have somewhat negative connotations - something certainly not intended by the writers of the ad. The others dont work well for describing eyelashes. My first translation was a paraphrase; mascara is designed to make eyelashes appear thicker and therefore more noticeable, so I went with thick. After all, in English thats a common way to describe the kind of eyelashes that Maybelline customers would want. But upon reflection, that translation seemed  inadequate. This mascara, another part of the ad pointed out, not only makes the eyelashes look thicker, but also longer a nd exageradas or exaggerated. I considered alternative ways of expressing llamativas, but attractive seemed a bit too weak for an advertisement, enhanced seemed too formal, and attention-getting seemed to convey the thought behind the Spanish word in this context but didnt seem quite right for an ad. So I went with bold. It seemed to me to do a good job of stating the purpose of the product and is also a short word with a positive connotation that might work well in an ad. (If I had wanted to go for an extremely loose interpretation, I might have tried  Whats the secret to having eyelashes people will notice?) A different translator very well might have used a different word, and there very well could be words that would work better. In fact, another reader suggested striking - a great choice. But translation is often more art than science, and that can involve judgment and creativity at least as much as it does knowing the right words.

Reading Essay Example | Topics and Well Written Essays - 750 words

Reading - Essay Example Additionally, individuals treat the disabled and homeless in society with compassion while they can offer them job opportunities that give them the chance to buy the food themselves (OBrien 56). This essay asserts that the disabled and homeless in society should be treated with respect and compassion in society by giving them equal opportunities in various sectors including the job market owing to the fact that they can give an equal contribution in society if they are granted equal opportunities. The American Disability Act (ADA) is an all-inclusive federal civil rights decree that protects the rights of the individuals with disabilities. It influences various sectors including state and local government programs, employment, public services including transportation and access to places of public accommodation such as businesses, restaurants and other places of public accommodation (Fielder 67). The act was enacted in 1990 following continued existence of unnecessary and unfair prejudice that denied people with various disabilities the chance to compete on an equal platform with normal individuals (Colker 67). There were proposed changes on the act that were effected in 2009 after the ADA Amendments Act of 2008 (ADAAA) was signed into law. In the article ‘Homeless’, Anna Quindlen gives a different view on homelessness. She describes her encounter with a homeless woman. The woman produces a number of pictures of a house showing that she had a home (Quindlen). However, the woman was wearing a raincoat with creases on it. This shows that at some in life, the woman had a home and her life was in order. Generally, the article discusses the plight of the homeless in society. The homeless should be treated with dignity and given the required help to get on their feet. The homeless lack a permanent residence owing to the fact that there are limited shelters. A recent research

Article Summary Example | Topics and Well Written Essays - 500 words - 1

Summary - Article Example The article is a description of the way in which infants react to feeling and conditions. In an argument by Bartolotti (2009) children tend to be sensitive when exposed to situations they have no psychological strength to handle. Additionally, the article embraces the fact that children ted to behave according to the environment they are raised in. parents enable children to perceive the environment depending on the way they are raised (Bartolotti, 2009). Depending on early childhood environment of a child, a child develops different ways in which they relate to the environment around them. In addition, the article explains the assumption that the psychological development of a child is determined by the development of their age. At a mild age, a child is easily offended by the easiest of provocations. With time this notion changes (Bartolotti, 2009). The basic creation of the article is based on the fact for a child to develop it require more than parental care. With parent education, parents are enabled to understand the psychological approach to handling children in regards to their age. In an argument by Bartolotti (2009) a child displays specific behaviors depending on their age. Parent education enlightens a parent on such specification as it aims at increasing the relation between the parent and the child. Understanding a child as more than just a sibling is important to their growth due to the fact that the child perception and needs would be effectively catered for. In an argument by Bartolotti (2009) the temperament of a child displays significantly the direction of a child behavior. The author further points out that understanding this factor of a child and the stages of the factor it becomes easier to address the issues of the child and understand the display of behavior by the child. An adult can clearly understand t his behavior by accessing parent

The Green Mile Essay Example for Free

The Green Mile Essay The Green Mile was a novel written by Stephen King in 1996. The story takes place in 1932 on the â€Å"E† Block or otherwise known as death row in Cold Mountain Penitentiary somewhere in Georgia. It is narrated by the main character, Paul, who is the captain of the prison guards who supervise the â€Å"E† Block. The Green Mile is the hallway between the cells of the cell block that leads to the execution room. The corridor is covered in green linoleum, hence, the last or green mile the inmates take to their death. The story follows John Coffey, a large, black inmate convicted of raping and murdering two young white girls, and the other two inmates on death row, along with the guards who watch over them. Coffey is special, as Paul discovers, and he has magical healing abilities that become clear. The second of three inmates, Eduard Delacroix befriends a small white mouse, who he names Mr. Jingles, and Coffey heals the mouse when the young and reckless guard Percy Wetmore tried to kill it. Coffey also heals Pauls urinary tract infection, and later, Paul temporarily breaks him out of the prison to heal the wardens wifes brain tumor. Coffey transfers this brain disease to Wetmore, the cruel guard who the inmates and staff dislike. Wetmore never recovers and spends the rest of his life in a mental institution. Eventually, Paul discovers that Coffey is extraordinary in many areas. It turns out he did not murder the two girls, another inmate (William Wharton) or as the inmates call him Wild Bill had murdered the girls. Coffey doesn’t want to be pardoned, and dies in the electric chair because he can no longer cope with the vicious cycle of real life. After his death, Paul discovers that each of the people Coffey has healed live unusually long lives. Paul is 108 at the end of the book, and Mr. Jingles is 64. They have no idea how long they will live, and then the novel ends. Characters Paul Edgecombe Paul is the main character. A prison guard, by the end of the story he is an old man narrating this part of his life to a friend who is writing his memoir. John Coffey A nearly 7-foot-tall black man, a convicted murderer awaiting his death sentence on death row in the prison. He befriends a white mouse and heals people of their diseases. Percy Wetmore A sadistic prison guard who everyone dislikes. He torments the prisoners, tries to kill Mr. Jingles, the mouse, and deliberately botches an execution where the inmate suffers terribly. He keeps his job because he is related to the governor. Eduard Delacroix A Cajun man convicted of arson, he is essentially a coward. He is the man who dies a horrible death at the hands of Wetmore. William Wharton Another convict, it turns out he is the one who actually committed the murder attributed to John Coffey. He is wild and frightening, and attempts to disrupt the prison as much as he can before he dies. Mr. Jingles The white mouse that lives to be 64. Overall the novel is a timeless classic, was definitely filled with information that the movie obviously doesn’t have. Though the movie was also amazing and was nominated for 4 Oscars. It displayed great screenplays from Tom Hanks to Michael Clarke Duncan.

Business Analysis of Nonas Sweets :: North Carolina Bakery Baked Goods Essays

Business Analysis of Nona's Sweets Executive Summary This brand communication campaign has as its primary objective to establish Nona’s Sweets as a high end bakery in the University area of Charlotte, North Carolina and to maintain brand awareness of Nona’s Sweets goods among the families, businesses, and churches in the area that crave high quality baked goods. From its beginning in a home in Charlotte, North Carolina four years ago, Nona’s Sweets has expanded. Today they are to a company with a store on North Tryon Street. From its very start, Nona’s Sweets baked goods have been produced to be the utmost its class offered. At this moment in time Nona’s Sweets is in its growth stage and is continually seeking to uphold a strong relation with its consumers. The Olympus Advertising Agency has developed a comprehensive plan to position Nona’s Sweets’ baked goods as the most outstanding in the baking industry. I. Situational Analysis A. Bakery Industry In recent quarters consumers based their purchase decision on price and perceived value. This trend has increased the sale of private brand baking goods at expense of its branded competitors. According to the food institute, sale of food for at-home consumption have skyrocketed in recent years. These food retailers only accounted for 1.8% of food in 1991 and by 2003 their percentage rose to 11.1%. USDA projects that the consumer price index for food will rise from 3.0% to 4.0% in 2005. CPI for all types of food rose 3.6% for the first nine months of 2004 and it is projected to increase even higher. B. Company and Brand History Company Background It all started four years ago when a family member had a birthday where a cake was ordered from the local grocery store. The cake was not up to par. Dominica Clementi’s mother Nonna Jo-Ann decided that she could bake cake that was better. She sent her daughters to school to learn pastry decorations in order to keep up with the new trends of baking. They started by making cakes out of their home. From word of mouth around the church and community Nonna Jo-Ann and her family started to bake for holidays, family functions, and religious activities. In December of 2004 Nona and her daughters bought a store in the Terraces at University to keep up with increased demand for their product. Brand Background To meet the demands of quality baked goods market, Nona’s Sweets developed there own baked goods in 2001 what would enable customers to enjoy their own top quality baked goods with out the mess of the kitchen. Business Analysis of Nona's Sweets :: North Carolina Bakery Baked Goods Essays Business Analysis of Nona's Sweets Executive Summary This brand communication campaign has as its primary objective to establish Nona’s Sweets as a high end bakery in the University area of Charlotte, North Carolina and to maintain brand awareness of Nona’s Sweets goods among the families, businesses, and churches in the area that crave high quality baked goods. From its beginning in a home in Charlotte, North Carolina four years ago, Nona’s Sweets has expanded. Today they are to a company with a store on North Tryon Street. From its very start, Nona’s Sweets baked goods have been produced to be the utmost its class offered. At this moment in time Nona’s Sweets is in its growth stage and is continually seeking to uphold a strong relation with its consumers. The Olympus Advertising Agency has developed a comprehensive plan to position Nona’s Sweets’ baked goods as the most outstanding in the baking industry. I. Situational Analysis A. Bakery Industry In recent quarters consumers based their purchase decision on price and perceived value. This trend has increased the sale of private brand baking goods at expense of its branded competitors. According to the food institute, sale of food for at-home consumption have skyrocketed in recent years. These food retailers only accounted for 1.8% of food in 1991 and by 2003 their percentage rose to 11.1%. USDA projects that the consumer price index for food will rise from 3.0% to 4.0% in 2005. CPI for all types of food rose 3.6% for the first nine months of 2004 and it is projected to increase even higher. B. Company and Brand History Company Background It all started four years ago when a family member had a birthday where a cake was ordered from the local grocery store. The cake was not up to par. Dominica Clementi’s mother Nonna Jo-Ann decided that she could bake cake that was better. She sent her daughters to school to learn pastry decorations in order to keep up with the new trends of baking. They started by making cakes out of their home. From word of mouth around the church and community Nonna Jo-Ann and her family started to bake for holidays, family functions, and religious activities. In December of 2004 Nona and her daughters bought a store in the Terraces at University to keep up with increased demand for their product. Brand Background To meet the demands of quality baked goods market, Nona’s Sweets developed there own baked goods in 2001 what would enable customers to enjoy their own top quality baked goods with out the mess of the kitchen.

William and Ziner Comparson

Caleb Marshall Patricia Bjorklund English 111 February, 25 2013 Zinsser and Bird Compare and Contrast Paper William Zinsser is the author of â€Å"College Pressures†, and Caroline Bird is the author of â€Å"College is a Waste of Time and Money†. William Zinsser and Caroline Bird both introduce essays that tell the life of everyday college students and the problems they face while being a student in today’s College University. No matter what we view the hardest problem to deal with college. â€Å"College Pressures†, By William Zinsser Is an essay about the everyday life, troubles and problems of a College student.William talks about the challenges of college and how students react to the new environment that they must deal with when applying and going to college. The pressures of just applying to College can be enough to dishearten the potential student to apply to college. When College’s only taka certain number of students a year, it makes the odd s of getting in to schools like Yale and Harvard almost impossible. The actual odds are some 34%, for the Schools such as Harvard. Students get into college and sometimes fined that they are not prepared for college by any means.Students steadily fall behind on their school work and find themselves in a hole they can’t get out of. With people worried about getting into a good college to find a good job in the world, it’s making getting into college that much harder to do. Students that make it into college find that after they get out of college they are in debt before they have started to make any money for themselves. The Pressures of college can be great, although students seem to strive every day and push through the hardships that they receive. College is a waste of time and money†, by Caroline Bird is an essay about how college is something that everyone doesn’t need. Bird talks about how some students are forced to attend college when its’ no t really what the student wants to do by any means. Students have had the same phrase put into their head over and over again while growing up go to College and get a degree, so you can get a good job. Bird says throughout her essay that college seems like a great idea, but in fact it’s the opposite of that.In Both essays college is something that not all students are ready for, that all students are not able to do. The Problems that college students face in both essays are not always just felt in college; they can also be felt all the way through school. Although both authors hit on the topic that college has its own problems, they also differ in their opinion on the problems. Zinsser says that there are problems that can be dealt with were as Bird has a more opinionated stance on the problems with today’s colleges.

Global Civil Societies

There has been a great deal of expansion and formation of new civil societies around the globe. This has particularly come about due to the process of globalization and the expansion of democratic governance, telecommunications and economic integration, in addition, as well as the threat to security. The term is seen as a progressive process particularly because many claim that global civil society is committed to the values of human rights, gender equality, social justice and democracy.On the whole global civil societies are those organizations that operate in the international realm that share the purpose of correcting the world social order, bringing about harmony and dealing with issues that affect human freedom and human equality, in other words these global civil societies are concerned about creating a better world through advocating a fairer, freer and a more just global order. Just to name a few, organizations such as the World Trade Organization, Amnesty International, Gree npeace and Human Rights Watch.Thus the following essay shall critically review the different definitions of Global Civil Societies and look at what are global civil societies are and its purpose as well as share light on criticisms of global civil societies. Although the idea of global civil society fits well with the notion of creating a just global world, there are definitions that are highly contested and argued against. In order for us to understand the concept of global civil societies, one needs to understand the term civil societies.Therefore the following paragraph shall put light on the meaning and nature of civil society. Civil society is seen as a social sphere independent of the state and the market (Thorn and Moksnes. 2012:5). It is understood as the collection of non-state, non-profit, voluntary organization formed by people within a state. These organizations seek to influence the policy of government and international organizations and to complement government servic es. Traditionally civil society includes networks, associations, groups, movements that occupy the social space between the family and the state.Yet there have been various changes to the definition of civil society, which will later be seen as a challenge to the term global civil society. Mary Kaldor, in her article The idea of Global Civil Society, elaborates on the concept of civil society and how it becomes global civil society. She explains, civil society is a modern concept, which can be traced back to Aristotle and other modern thinkers, who came to believe that there was no distinction between civil society and the state (Kaldor. 2003:584). Thus civil society at this time was seen as a type of state that was characterised by a social contract (Kaldor. 003:584). However in the nineteenth century the concept of civil society took on a whole new meaning, it was now seen as dependent of the state. It now becomes to be seen as the intermediate realm between the family and the sta te (Kaldor. 2003:584). For Hegel, civil society was the ‘achievement of the modern world-the territory of mediation where there is a free play for every idiosyncrasy, every talent, every accident of birth and fortune and where waves of passion gust forth, regulated only by reason glinting through them’ (John. 999:3), thus to Hegel, civil societies included the economy and its history (Hegel. 1996). Yet in the early twentieth century, civil society adopted a new definition, it came to be understood as the realm not just between the state and the family, yet the realm between culture, ideology, political debate, the state and the family (Kaldor. 2003:585). One aspect that is associated with the concept of civil society is the relationship it shares with socialism and democracy, in other words it recognizes the sociological underpinnings of modern democracy (Khilnami. 001:16). Thus, one can understand that civil societies were about a rule-governed society based on the con sent of individuals. Overall, civil society is a process through which individuals can negotiate, argue, fight against or agree with each other on political and economical issues, and these can all be done through voluntary associations, movements, parties, unions and the individual. Issues such as political rights, the economy, human rights, and labour rights are the things civil society contests with the government (Anheier et al. 001:4). As stated before they reach boundaries that the government cannot. This leads to the question, what is global civil society, in retrospect; it is civil societies within the global sphere which deals with global issues. However, how global is civil society? What is ‘global civil society’? Many supporters of global civil society have stressed the latter, asserting that global civil society is a progressive concept, in other words, one that advances the values of social justice and human rights.For example, Mary Kaldor (2003), states th at global civil society is also about the â€Å"meaning of human equality in an increasingly unjust world†. Global civil society can be defined as encompassing all associations, excluding governments, the private sectors and families that act transnationally, thus it is about understanding globalization from small levels such as from the ordinary people. In addition global civil society refers to the huge collection of groups that operate across borders and beyond the reach of governments (Anheier et al. 001:3). A simple definition of the concept is as follows, it is a vast, interconnected and multi-layered non-governmental space that comprises many hundreds of thousands of self-directing institutions and ways of life that generate global effects, the ideal type of global civil society, which will be discussed later, brings in the idea that we can strengthen our collective powers of guiding and transforming world order (Storrar et al. 2011). Furthermore, global civil society refers to civil society groups that operate within the global spectrum.It can be linked to the process of globalisation which has allowed the globalization of communication and information and a global market, where you find citizens in one country support citizens in another. Therefore, the term, global civil society refers to non-governmental structures and activities that consist of individuals, households, profit seeking business, non-profit governmental organisations, coalitions, social movements and cultural communities that work towards a common objective (Keane. 2003:7).It also comprises of public personalities, such as Gandhi and Bill Gates, as well as bodies such as Amnesty International and the International Red Cross (Keane. 2003:7). All these associations and organizations despite geographical distance, and barriers of time, have deliberately organised themselves and conducted cross boarder social activities, business and politics outside the boundaries of governmental structures in the hope to create a just global order. John Keane argues that global civil societies is taking shape but that its character and implications for the older state system remain unclear (Keane. 003:7), as many associate ‘civil society’ as being part of the state, yet the concept of the global civil society is that it is independent of the state and that it functions on its own, such as non-governmental organisation and international organizations. This is a contested argument. Consequently, Global civil society adopted a similar concept as civil society, however it is seen as a response to rising concerns for the need of a new social, economic and political deal at the global level.Thus it functions at a global level and looks at issues that affect the whole world. One of the definitions of global civil society is it being an ideal-type, John Keane speaks of the ideal-type of global civil society, according to him, it is referred to as a dynamic non-governme ntal system of international socio-economical institutions that straddle the whole earth, and that has complex effects that are felt in its four corners. It is neither a static object nor a fait accompli (Keane. 003:8). He furthers states that global civil society is â€Å"an unfinished project that consists of sometimes thick, and other times thinly stretched networks—socio-economic institutions and actors who organise themselves across borders, with the deliberate aim of drawing the world together† (Keane, 2003:8). Therefore it is seen as its own form of society, which uses its own powers, influences, without the use of neither violent, nor the help from the state and government to bring about change.On the other hand, many question whether global civil society is democratic. Global civil society in many senses can be said to be democratic as it claims to be independent of the nation states and is not influenced by the government. Hakan Thorn and Heidi Moksnes argue that global civil society can be linked to global democratisation, particularly because it represents a response to the democratic deficit, which is seen as one of the most problematic aspects of the globalization process (Thorn and Moksnes. 012:4). Thus global civil society, as a process of self-organisation of transnational social spheres is seen as a potential carrier of democratic learning processes, as it has the ability to widen the meaning and practice of democracy across nations, allowing for public debate, as well as advocate for human rights, through its cooperation with civil societies and its relation with states and other influential organizations such as transnational corporations.It was mentioned earlier that global civil society is considered progressive, for example in the case of its campaign against Landmines and the Jubilee 2000 campaign for debt relief are two of their successful campaigns (Wild. 2006: 2). They have also, according to Wild, have succeeded in put ting forward new issues and ides onto the international agenda, changing national and international policies and have helped improve the transparency and accountability of global institutions, as well as mobilized public awareness and political engagement (Wild. 2006:2).On the other hand, it is argued that global civil society is not inherently progressive, it is rather seen as being heterogeneous, as you will find that it comprises of groups that are illiberal, anti-democratic, violent as well as liberal, democratic and peaceful. In other words, let’s look at what exactly are global civil societies made of, Thorn and Moksnes state that, global civil society are comprised of civil society actors whom engage across the world within the global arena, in sharing experiences and formulating global norms (Thorn and Moksnes. 2012:4).Thus if Greenpeace is part of global civil societies, surly Al Qaeda is too. Therefore, global civil society as being democratic is highly contested. F urthermore it is difficult to understand the concept of global civil society as being independent of the government, because questions of funding, legal assistance, protection from threats arise, as the state and government are seen by many as the only body that is capable of organizing effective legitimate power. In addition as we look at previous definitions of â€Å"civil society†, it was once defined as having relations with the state.Further on, one may question how can non-governmental organizations poses political influences if it has no ties whatsoever with the neither state nor government. Secondly how can one be sure what is the correct definition of global civil society as the term civil society has in the past adopted several definitions? Corry (2006) writes of the critics of â€Å"global civil societies†, where he shares light on three main criticism of the meanings and definitions of global civil society.According to him, these criticism have awakened par ticularly because, the term global civil society over the years has been seen as hopelessly vague, others doubt its ability to effectively challenge the strong hold the state has, and lastly many question its ability in being a actor on the world stage because of the supposed anti-democratic nature of global civil society. The first criticism claims that it is ambiguous, its definitions is weak and holds no theoretical explanation (Corry. 2006:305).The problem with the term is that there have been so many contested definitions as to what civil society is that it is criticised for exactly what does civil society really mean in this contemporary and modern world. It becomes a problem because now which definition is relevant and most functional. A second criticism is the problem of statist bias, it is argued that global civil society is no product of that state, yet many beg to differ; particularly because of the term â€Å"civil society† which in the past was in relation with t he state (Corry. 2006:306).They accuse global civil society of suggesting a hidden comparison between global and domestic spheres (Corry. 2006:307). Clearly this is seen as contradictory because there are no similarities at global and domestic level. Therefore, one may understand this contradiction as the global civil society not sure itself as whether it wants to be a product of the state or not. Because domestic spheres is highly organized by the state, and you cannot have such domestic issues brought into the global spheres which global civil societies assume it can.A third criticism is that global civil society is undemocratic, its legitimacy is questioned and highly condemned that it undermines democracy by sapping further the authority of the nation-state, as it is seen as the only democratic institution (Corry. 2006:308). Corry quotes from John Fonte, whom states that global civil society, which are transnational agencies and non-governmental organizations â€Å"deny or over ride the national sovereignty of democratic states against surprisingly muted or incoherent opposition† (Fonte. 004), what he means by this is that global civil society bring about new political and democratic challenges to the sovereignty of the state, and undermines the state’s democratic ability. Thus it is more of a problem of what exactly is â€Å"global† and â€Å"civil society† as they both can be distinguished as processes on their own. One needs to look at the â€Å"global† in the term global civil society. The term global separates itself from the state, as it refers to the international arena rather than the domestic arena which is bound by the state.Although, Corry states that the Global may be regarded as a post-statist rather than non-statist term, particularly because the term derived from the concept and structure of the state, he sees it as a continuation of the state rather than a separated sphere. One may argue that the Global is a form of state, yet just within the international arena as it sought to function as a state. Although Keane argues that, civil societies become global once they cross state boundaries (Keane. 2003:17).Overall, the term can be said to be contradictory, particularly because of the changing definitions and meanings of the concept of civil society, as it has made the term global civil society a contested one. Global civil society is understood as the collection of civil societies within the international realm, these are non-governmental structures and activities that consist of individuals, actors, non-governmental organisations, international organizations, profit seeking business, non-profit governmental organisations, social movements and cultural communities that work towards a just global order.These are institutions and organisations that function across borders beyond the reach of government. One of definitions that global civil society tries to pursue is that it is not a produ ct of the nation-state and that is independent of the state, this here is one of the highly contested definitions of global civil society, particularly because it sought to function as a state at the global level. From the above, we saw three criticisms towards the term, which all contested its definition and its contradiction to being independent of the state and its perceived anti-democratic nature.The term contradicts itself merely because, it claims to be a process on its own that is not affiliated with the state, yet it functions towards human rights, gender equality, democracy and global justice, these are all seen as attributes of a democratic institutions. One may argue that the state is the only institution that can hold legitimate democracy. One of the contending arguments is that global civil society in anti-democratic, as you find it comprising of various groups and organizations that do not advocate for democracy. Yet the term is still and evolving concept as we see the increase of globalization.

Reasons for Joining WW1 (DBQ) essays

Reasons for Joining WW1 (DBQ) essays To the winner go the spoils, to the loser goes humiliation, but if its not your fight, avoid either of those situations and stay out of it. That seemed to be Wilsons opinion in 1914. As World War I began and expanded to much of Europe, the US [mainly Wilson] decided to remain neutral. However, things dont always go as planned. Nationalism, financial interests, and past American connections with other nations caused the US to abandon its neutrality and enter World War I. Americas nationalism included the tendency to act in their own interest, such as protecting themselves from war. Once Germany started threatening force with their submarines, America had to take action to defend itself. If the US tolerated this international bullying, it would diminish its reputation as a great power. Instead, as document 5 shows; when Germany tried to act against America, America accepted it as a justified reason for going to war. Another one of Germanys strikes against America was the Zimmerman Note, explained in document 4. The note enraged Americans, who saw it as Germany going behind our back to set up an alliance incase things went bad. It also encouraged Mexico to take back certain parts of land that were now part of the US. Clearly this didnt please America, who once again saw this as a need to take a defensive standpoint. Perhaps the most influential but least honorable reason for joining the war, was the financial aspect. America had many commercial investments overseas, and this war threatened them. That was when Wilson proclaimed American a neutral country; this way keeping trade relations mellow with all countries. Some business leaders praised the choice of going neutral, others who had stronger connections with Great Britain, wanted to aid the country if necessary. After all, as document 2 shows, trade with Britain was at higher rates than trade with any other country. And when it was necessary...

JWU Providence - Costs and Admissions Data

JWU Providence - Costs and Admissions Data With an acceptance rate of 88%, Johnson and Wales University in Providence is a largely accessible school. Students interested in applying to the school will need to submit an application and high school transcriptscheck out the schools website for more information. SAT and ACT scores are not required. Will You Get In? Calculate Your Chances of Getting In  with this free tool from Cappex Admissions Data (2016): JW Acceptance Rate: 88%Johnson Wales has test-optional admissionsGPA, SAT and ACT data for JWU (from Cappex.com)Test Scores 25th / 75th PercentileSAT Critical Reading: - / -SAT Math: - / -SAT Writing: - / -What these SAT numbers meanSAT score comparison for Rhode IslandACT Composite: - / -ACT English: - / -ACT Math: - / -What these ACT numbers meanACT score comparison for Rhode Island Johnson Wales University Providence Description: Johnson Wales has four campuses in the United states the original campus in Providence, Rhode Island, and other campuses in Miami, Denver, and Charlotte. The Providence campus is the largest with students coming from all 50 states and 71 countries. JWU is a career-focused university with a focus on business, culinary arts, hospitality, technology and education. The curriculum includes hands-on training, leadership opportunities, and other forms of experiential learning. Students in many of the programs can expect to gain real-life experiences working in several hotels operated by the university. The JWU faculty brings to class lots of industry experience. Academics are supported by a 20 to 1 student / faculty ratio. Johnson Wales is not the best choice for students who are unsure of their career plans, for a defining feature of the university is that students take courses in their majors from day one (at a  liberal arts college, in contrast, students explore a wide range of fiel ds during their first year or two). Campus life at Johnson Wales is active with over 90 clubs and organizations, and the school has numerous fraternities and sororities. On the athletic front, the JWU Wildcats compete in the NCAA Division III Great Northeast Athletic Conference for most sports. The university fields ten mens and seven womens intercollegiate sports. Enrollment (2016): Total Enrollment: 9,324 (8,459 undergraduates)Gender Breakdown: 40% Male / 60% Female93% Full-time Costs (2016  - 17): Tuition and Fees: $30,746Books: $1,500 (why so much?)Room and Board: $12,672Other Expenses: $2,000Total Cost: $46,918 Johnson Wales University Providence Financial Aid (2015  - 16): Percentage of New Students Receiving Aid: 99%Percentage of New Students Receiving Types of AidGrants: 99%Loans: 91%Average Amount of AidGrants: $17,185Loans: $9,187 Academic Programs: Most Popular Majors:  Business Administration, Food Service Management, Hospitality ManagementWhat major is right for you?  Sign up to take the free My Careers and Majors Quiz at Cappex. Transfer, Graduation and Retention Rates: First Year Student Retention (full-time students): 78%Transfer-out Rate: 2%4-Year Graduation Rate: 48%6-Year Graduation Rate: 58% Intercollegiate Athletic Programs: Mens Sports:  Lacrosse, Wrestling, Soccer, Volleyball, Ice Hockey, Baseball, Track and Field, Basketball, Tennis, GolfWomens Sports:  Field Hockey, Basketball, Soccer, Softball, Lacrosse, Tennis, Volleyball, Track and Field, Cross Country Data Source: National Center for Educational Statistics If You Like Johnson Wales University, You May Also Like These Schools: University of Massachusetts - Amherst: Profile | GPA-SAT-ACT GraphSuffolk University: Profile | GPA-SAT-ACT GraphBryant University: Profile | GPA-SAT-ACT GraphUniversity of Connecticut: Profile | GPA-SAT-ACT GraphNew York University: Profile | GPA-SAT-ACT GraphRoger Williams University: Profile | GPA-SAT-ACT GraphDrexel University: Profile | GPA-SAT-ACT GraphNewbury College: Profile  Temple University: Profile | GPA-SAT-ACT GraphRhode Island College: Profile  Bridgewater State University: Profile  University of New Haven: Profile | GPA-SAT-ACT Graph

Advise Barry, Edna and Gwen of their rights Essay

Advise Barry, Edna and Gwen of their rights - Essay Example The following day Les took the title deeds to a cottage he owned in Southport and wrote on them ‘All this now belongs to Edna’. In July 2009, Les was diagnosed with cancer. He said to his mistress, Gwen: ‘It is my dying wish, Gwen, that you should have my Knightsbridge penthouse apartment. Here are the keys to the apartment and to the deed box which is at my bank. Put them in your bag. My solicitor will sort out the details when I am dead.’ Advise Barry, Edna and Gwen who wish to know whether they are entitled as beneficiaries under completely constituted trusts of, respectively, (i) the watch, (ii) the shares and the cottage, and (iii) the Knightsbridge apartment. In order to advise the parties in the above, it is necessary to determine whether any of the bequests would be regarded as valid. When determining the validity it is necessary to ensure that the dispositions have been fully constituted. Within the law of trusts and bequests certain formalities have to be adhered to in order for the trust document and will to be regarded as valid. As there is no indication in relation to the age and mental status of Lee it will be assumed, in this instance, that the requirements of the Family Law Reform Act 1969 s1(1) have been satisfied. Where a trust is created in a will, the courts will determine the validity by reference to the Wills Act 1837 s9 which was amended by Administration of Justice Act 1982 s. 17. With all bequests, the three certainties need to be present in order for the bequest to be fully constituted. The three certainties are certainty of intention1, certainty of subject matter2 and certainty of objects3. Intention can be inferred from the wording in the will, and it is therefore important to ensure clarity when making a will. The case or Re Kayford demonstrates that the word trust does not need to be included in the wording of the will in order for the

A Role For Theory Research Paper Example | Topics and Well Written Essays - 500 words

A Role For Theory - Research Paper Example Public policy theory, the study or discussion of public policies (in this case relating to Global Warming) play an important role in the daily lives of a policy practitioner. It would one’s first priority as a policy practitioner to keep up to date with what goes on in their world, their country, and the country’s government. To stay in touch with any new changes that the government or official might decide to make or imply is what keeps a policy practitioner going, which has a high tendency of happening as Global Warming policy practitioner. There is much practical value to understanding the theories of public policy for policy practitioner or analyst because keeping their discussions as close to facts as possible is what is going to help them be better at what they do. If they start forming rhetorical theories about an issue they approach, it will be very hard for them to convince others to see their point of view. Environmental Sociology developed in the 1970s when increasing awareness on a social level about global warming or climate change started taking place. By 2007 sociologists who belong to the studies of environmental problems had dedicated themselves to the investigation and application of conceptual approaches to global warming and are still ongoing. The U.S Global Change Research Program, developed in 1989, works with the coordination and integration of federal researches done on the changes in the global environment and their implications on society. The Executive Office of the President of U.S officially oversaw the U.S. Climate Change Science Program, from 2002 to 2008 which was facilitated by the National Coordination Office. I believe that keeping public policies as close to the reality of the situation is the best a practitioner can do.

Learning Strategies and Information Processing Development Essay

Learning Strategies and Information Processing Development - Essay Example Learning disabilities remain manifest more as students advance through elementary years and get ready to master readiness skills. Their memory difficulties could be attributed to weak information processing relating to retrieval and storage of information, and ineffective strategies for retrieval and storage of messages (Smith, 2003). How attention, memory, recognition and knowledge relate to learning strategies. Delays in learning strategies and information processing abilities, in addition to a deficient knowledge base on which new knowledge could be attached, affect the capacity of students in processing and recalling information. The opportunity to learn would be lost whenever the attention of a student remains free or not maintained. This loss creates a deficiency of skills and knowledge, therefore, making learning less meaningful and forgettable. The learning-disabled students often become more impulsive and distractible compared to their peers. They also use less psychological control procedures to focus their learning (Smith, 2003). Preschoolers with learning disabilities remain more active as well as having difficulty in directing their attention. However, their activity declines from age three into adolescence. In this regard, their learning strategies should incorporate attributes that would appeal to their attention such as shape, color, and uniqueness. An overemphasis on deficit remediation in the school curriculum does not expose the learning disabled to a wide variety of ideas, information, and language with the ability to stimulate cognitive development. Thinking skills need to be developed from the initial stage of a child’s career at school. These include, but not limited to, skills for developing, interpreting, differentiating, testing, memorizing, organizing, managing time, and solving problems. Special education teachers also need to direct these students on how to solve problems and focus on essential concepts (Smith, 2003). In orde r to develop and maintain short and long-term memory, information should be made memorable through repetition or association. The entry behavior of students also influences their capacity to have a focused attention, memorize, and retrieve information. Long-term memory results from intensive and varied information processing in the working memory during the initial stages. However, the learning-disabled students possess inefficient memory since they have difficulty stimulating information from the memory and associating it with new knowledge. Hence, more information could be learnt when a student possesses more knowledge Smith, 2003). An efficient, long-term memory of information should integrate verbal rehearsal and visualization as learning strategies for enhancing memory. Moreover, naming and grouping of information may also be used especially for younger students to enable them verbalize and memorize concepts. These strategies would mature during the middle and high school years . Conversely, it would be worth noting that the identification of visual-perceptual delays in preschool children remains a difficult process since the basic perceptual skills of space and form develop at early stages of growth and development in life (Smith, 2003). How visual-perceptual, motor and language relate to information processing developmen

Individual Critical Reflection On Learning Outcomes Marketing Essay

Individual Critical Reflection On Learning Outcomes Marketing Essay Tag Games is formed in 2006 as an independent game development studio and publisher by 3 game manufacturer veterans eager to bring new experiences to mobile gaming primarily, and then to further platforms. The 1st heading Dead Water was launched on J2ME mobile phones in Sept 2006 to extensive very important praise. Since then the studio has developed a desirable status for modernization and excellence, structure strategic partnerships with several main games developers and development studios all around the world. Having achieved success in the beginning period 2007 Tag raised seed deal from successive Scottish technology industrialist Bill Dobbie and they funded in middle of 2007 to enlarge manufacture ability and to allow a more hostile move toward the licensing and publication activity. Tag Games was featured as no.23 in the 02/ Real business 50 in 2007 to watch in Mobile listing, a greeting acknowledgment of the excellence of the studios games and potential of the business strategy. Marketing Plan for Back on the saddle game. Most of the mobile games developers develop the games basing on the news events. Marketing plan illustrates the market segments and strategies, which we are employing to get customers and create good revenue stream. We always develop the games with real life twist, which always give advantage over our competitors by giving customers a new outlet to enjoy mobile games. We will fund development of our own game by providing consulting services to create similar games for corporations who are looking to create mobile games for promotional purposes. The consulting project will come from advertising sponsorship relationships that we will establish with companies who are interested in embedding their brand and offers inside our other games and would also like something more custom that they can offer as their own game. In first few years of the business, we expect consulting to constitute a large portion of our revenue stream. Vision Our Vision is to provide people with a fun over the course of their normal day. We create games that are easy to play. We develop games basing on the real life situations and on life styles of different country people. This unique feature always helps us in winning the customers. We also help the customers in understanding the various cultures. Our software development team is experienced to create timely games quickly. Our marketing challenge is to attract visibility quickly and we intend to accomplish this by leveraging a multi-pronged approach that involves social media, email marketing and search engine optimization strategies to gain market share. As we gain traction in the marketplace, word of mouth will lift our game downloads significantly Goals Boost sales by 100% by the end of year 1. To be a mile stone in traditional game development within two years. To set up reliability among the clients. Our goal is to establish a reputation for games that poke fun at what many would consider humorous actions by well-known people. Our aim is to create the most innovative and fun casual games in the whole wide world! Target Customers Ideal customers is between the ages of 15 and 25 who enjoys playing video games and has a mobile phone that allows applications to be downloaded, such as the moderate to high end mobile phones. Customers usually have play station or TV-based video game unit at home. Some of the even have a portable gaming unit such as the DS/DSI and other portable gadgets. Most of the customers have access to a home computer, pc or Mac. Most of the customers are teenagers living at home, others are college students or who have joined the workforce in the last 6 years. They have a wide range of disposable income. Market Definition and Segmentation We target two segments: Mobile game users. Organizations that want to reach them. In the above segments, customers enjoy creative experiences and computer and mobile phone savvy. Free mobile games: Some features of free versions are disabled and advertising is displayed in some strategic locations within the game so that users are not bothered or distracted by the ads. For example, a shoes company pays for a sponsorship and we might embed their name as a tappable billboard that appears as if it is part of the game itself. We offer trail versions of our games for free so that users can get a taste of the full game without committing any money up front. Paid mobiles games: Paid mobile games contain a broader set of features. The price was fixed to create very low price resistance for customers. Games are accessible via instant download on their mobile platforms. Paid games are monetized via clickable ad sponsorships embedded within the games. Organizations that want to reach youth: There are customers who purchases custom mobile game development services. Their intent is to promote their brand and products to the demographic that overlaps with mobile game users. Target Market Segment Strategy: Strategies focus on developing an initial set of libraries containing game attributes that can be combined to create new games. After launching the game, we will stay in regular contact with our customers via numerous online methods, including social media and email marketing. After creating these libraries and games, we will be able to market fast-turnaround consulting services to organizations who would like their own promotional games. Target Mobile Game Users: Our mobile games have a timely connection to current news events. Due to which we release new games basing on previous and present news. For example, we created a cow boy character in back to the saddle game. And we create the new versions considering the latest political scandals, celebrity comments. The mobile game users enjoy interacting with games that give them a sense of power and excitement, allowing them in some way to live vicariously through the game. Most of our games are help in increasing the users concentration levels. Needs and Requirements: Mobile games users always get tired quickly and are constantly looking for new games to play. We target the news media so they discuss games related to the stories they are covering. Our target stories are taken from all around the World. Generally teens get money from their parents to purchase games, which can be from low paying jobs or allowances. Teens also have limited financial capacity yet choose to spend part of their disposable income on game as one of their sources of entertainment. Most of the mobile users have limited financial capacity. Customers always talk to each other about which games they enjoy, including strategies for playing and winning. They also participate in online forums and discussion group to gather tips and other information to help them play or to find new challenges. Most of the customers enjoy being listed as the high score when there is a public setting available for players. We intend to offer this public setting by allowing the customer to upload their score to our web site for each game. The highest scores will be posted, giving the player worldwide bragging rights. As a result, the word of mouth potential for timely games is explosive. We emphasize more on focusing on creativity along with spectacular service and speed of development for our consulting clients. It is important for us to get to market quickly in order to capitalize on the news event that is associated with game. The longer the delay between game conception and game release, the less the penetration of that game. Distribution Channels: Approaching senior marketing executives is typically done through a variety of means. Our finances and resources are limited, so we need to manage them effectively. We focus on two aspects: Advertising Networking The advertising will primarily be online via search engine ads so we see the results within days instead of not knowing whether a print ad has effect. We have identified 4 trade shows and 3 conferences that these executives typically attend over the course of a year. Part of our marketing plan is to attend these events to network with these potential buyers. We also will submit response to calls for papers to be speakers at some of the events when possible. Blackberry applications are controlled by Blackberry through Blackberry App world. Their users tend to be older and more focused on business uses for their mobile devices. Because of this, we will not focus our initial efforts on Blackberry. However, we do have the expertise to build Blackberry applications and will create custom games for this device for consulting clients who would like them. iphone games are distributed through the Appstore which is currently controlled by Apple. One of the obstacles we have to overcome is the speed with which apple approves applications for downloading, which will be important for us since our games have a time sensitive nature to them as they will be popular as long as a new story is in circulation. Googles Android offers an open source model so they will likely surpass the iphone in the number of applications available soon. This also eliminates the need for review and allows us to post new applications quickly. As more applications come out for this device, it will gain market share. We want to be positioned so that we provide excellent games for the community. Competitive Forces: There are many mobile game developers. Most games are developed by one person who does not have the marketing savvy to integrate advertising sponsorships into their games as we have outlined in this marketing plan. Our unique twists on the type of the games is also an advantage because we will not have to spend as much time and energy thinking of the game themes. The news of the day will provide that folders so our efforts can be concentrated on developing that real-life story into a game. There are many software developers targeting organizations to build custom games. Some are developing games overseas at lower cost. Even some larger domestic companies outsource portions of their game development. In order to keep up with pricing pressures, we have established ties with one overseas organization to help us with game development as we release new games and create the component libraries. Communications: We leverage word of mouth and social media for the vast majority of our marketing using platforms such as Twitter, Facebook, and Orkut. These platforms are widely used by the customers in our demographic market. We will make announcements via regular tweets and updates to our fan page on Facebook. We also use email marketing list which is comprised of people who have expressed interest in knowing when we release new games. We have segmented our email list so that we can send appropriate emails to media and different ones to actual gamers, our customers. We also develop an online ad campaign with landing pages containing lead generation forms that visitors can fill out to get whitepapers on using mobile gaming to attract customers. We also network at major trade shows and conferences, including obtaining engagements where we can discuss case studies to expose our concepts and strategies to the right level of buyer. Each game will contain a link to our web site where users can find out about more games and subscribe to our email list and follow us on Twitter and Facebook. To help promote games via word of mouth, each game has the option to notify a friend. So, a user can send a text message to a friend instantly to share their excitement or recommendation about the game. Budget: Marketing expenses are mostly for staff required to do the marketing activities listed. The vast majority of the software tools needed to implement the activities, such as analytics and landing page creation, are available for free. The exceptions to this are for specific tools like email marketing and forums. We do not expect an increase in marketing staff requirements during year 1 because one person can actually do a lot of these activities. Once they have put marketing plan processes into place, the marketing activities upkeep becomes easier and can handle by junior staff. Below is breakdown of marketing expenses by month for year 1. Keys to Success: Many companies leveraged the power of mobile games to reach their market, however we will show case studies which is the primary key to success. This can be tracked using metrics such as the number of times a gamer clicked on an ad embed into a game, the number of times a custom game was downloaded or an increase in sales of the product being promoted. Success can also be tracked by industry buzz. For example, fast food chain burger king created a Facebook application that allowed users to earn points for unfriending one of their friends. This application would show the image of the friend burning. Upon burning 10 friends, the user would be entitled to a free burger. This application spread very quickly and quite a few Facebook users enjoyed participating. This campaign did two things: generated traffic into restaurants and generated a tremendous amount of media buzz. It cost significantly less than a paid advertising campaign involving television time purchases. Our posting to social media sites will include a trackable link so we know how many people click on each post. Using online tools like link redirectors. We can also see how many readers repost or forward such links. We will also include trackable links within our email marketing messages. People who want more information about the game will be directed to landing pages, which are web pages that contain more information about the game, which includes details about the game and the links to download the game. These landing pages will be optimized for search engines so that when internet user search on various keywords, our pages will rank highly in their search results. The usage of online analytics tools helps to enable to see how many people click on various links in our media campaigns to go to the landing pages and how many clicks to download each game. On the other hand, online clicks cannot track users who use their mobile phones to download the apps directly, which may comprise the bulk of our downloads. For those, tracking of downloads is provided by the platform such as Appstore. We estimate that one of every ten people who visit the landing page or see a tweet or Facebook post will download a game. The average sale price estimated based on paid downloads as well as sales of advertising sponsorships and custom game development. Sales Forecast: Sales forecast is a difficult area of management. We have three sources for sales: Custom games development: This will be consulting projects to develop promotional games. Game downloads: This includes free and paid downloads. The free downloads are monetized from embedded advertising sponsorships. Embedded advertising sponsorships: ads embedded in both free and paid games. Sales Monitoring: Sales must be constantly monitored to ensure that targets are being reached and revenue is being generated. The best way to do this is by comparing sales against pre-determined targets which we have. The revenue generated from sale should also be tracked against the companys budget. Â  Sale achieved should be reported on a regular basis so monitoring can take place. It is sometimes not always obvious when a deal has been closed, so a reporting template to record sales may be helpful in this process. This template can also capture prospects that are being worked on so there is overall view of the sales pipeline. In monitoring Process, it is good to understand why a sale has been successful, and why a sale was not made. This can help us readjust our approach or learn about competitors so that the sale can be won the next time. Progress Monitoring: We created a variety of key metrics that will measure on a regular basis, to make sure we are on the track. These require many adjustments and fine tuning as we progress. INDIVIDUAL CRITICAL REFLECTION ON LEARNING OUTCOMES The Tag Games Company sets forth a clear mission statement that is outlined with three major principals in mind that outline the companys values and motivates its employees. Their mission statement is divided into two parts: Product mission Economic mission Social mission Further defines the companys outlook on how they should impact the world. By using clear energizing goals and communicative goals, the mission statement of Tag Games provides a motivating ideal that its employees can strive for. The Tag Games Company has a mission statement that motivates its employees to want to produce a good product. The Tag Games mission statement is divided into three subsections that make it simpler to see what the overall goal is. The subsections are product, economic and social missions. Each area addresses energizing goals as well as communicative goals to provide a clear and motivating mission statement. Energizing goals state the intent of the company and what goals the organization would like to achieve. Under the product mission, it is stated that their goal is to make, distribute and sell the finest thought provoking games. This is the primary mission of Tag Games because they are in the business of selling games. It is also the first subsection in their mission statement, they are saying that this is who we are and this is what we do. Tag Games is a games company, so the first line makes sense because it simply states what the primary goal of the company is to make games. Along with this line, there are more lines about serving the society and using the morals. These statements add a sort of validity to the business of making Games. These statements add a sort of validity to the business of creating games. Employees reading this might feel like they are doing the world a service by working for Tag Games. These sorts of statements are designed to make the employees feel like they are making a better product, better for the people who play the game and better for the rest of the world too. A portion of people that work for Tag Games as well as a portion of their customers base will place great importance on the companys outlook on the style and creativity of the games. The goals in the first paragraph are clear organizational goals and will make some of the employees that work there feels good about working there. The next portion of their mission statement goes into their economic mission. The economic mission states that part of their mission is to expand opportunities for development and growth for their employees. This is a sort of communicative goal. By making expansion a part of their economic mission for the purpose of providing opportunity, it becomes in the interest of all employees to work hard for expansion. By adding this section into their mission statement, Tag Games is communicating to every employee that it is their duty to help expand the business to create even more opportunity for current and future employees. Every employ gains from the economic mission includes increasing revenue for investors and making profit. Most companies will include profit making for investors and increasing revenue because stating this in the mission statement can attract investors. The final area that is included in their mission statement is the social mission that Tag Games has outlined for its organization. They state that because business plays a vital role in society that they should initiate ways to improve conditions locally, nationally and internationally. This paragraph basically outlines how to be a good citizen or neighbor within the community. A certain portion of the employee population will feel inspired by this portion of the mission statement and get increased job satisfaction from working at Tag Games. Working in the community and coexisting with neighbors is good for the company as well as being good for the employees. When the whole picture is put together, the values that Tag Games is trying to push in their mission statement is clear. Respect for nature, helping one another and being good neighbors to each other sums up the Tag Games mission statement. Their mission statement is very idyllic, but it is a good idea that many people would take to heart. The mission statement of Tag Games sets the tone for all employees and creates a positive impression of their company. The employees of Tag Games are probably very motivated to work for a company that has so much social conscientiousness and basic love for fellow man. It is definitely a feel good kind of mission statement. I always felt that marketing play a major role in promoting a product. However I never had a clear picture of importance of growth of the company and values. Tag Games, successful employment relations has seen the company become a leader within the gaming and development industry. Marketing and employment relations are equally important aspects to the successful operation of all businesses, through correct marketing businesses can expect to grow and expand, both in size and profitability. Tag games have employed a range of strategies to accomplish its aims and become a more competitive player within the aviation industry. With the development of new game, individual strategies will need to be used to help the business succeed. Role of marketing in the growth of the company The role of marketing is to connect the business with its target market. Marketing is the major link between the business and its customers. As the market changes and becomes more competitive, the business needs to know and understand its target market so it can provide better service to its customers. Successful marketing will identify customers needs, and then, plan price, promote and distribute the products and service that will satisfy these needs. This way the business goals of increased profit and greater share of the market can be achieved. But continually researching customers and monitoring the business environment, marketing provides the information the business needs in order to change direction on adjust its tactics by providing new product or changing existing products. The objectives and strategies of the marketing plan are used to determine the plans of the other functions such as operations, employment relations, and accounting and finance. Management has recognized t he role of marketing in business success and so continually researches its market and modifies its marketing strategies to meet customer needs and wants. Setting Marketing Objectives The next step in the marketing planning process is setting the marketing objectives. The objectives establishes in the business plan will be the guide for the marketing objectives. Tag Games main objective is to make a profit, both in the current and long terms. The overall goal is to provide a satisfactory return to investors and to generate enough profit in reserve to fund growth and the development of the new games. Tag Games main objective is to sell its games at affordable prices that will ensure enough demand to sustain its profit objectives. However there are other objectives, Such as increase sales, increase customer service, decrease operating costs, increase market share. Planning Planning is essential for successful marketing. In order to carry out the marketing program, a business needs a plan that will help it to achieve its objectives. For each business marketing plan is going to be different depending on the size and nature of the business. The marketing plan involves 5 stages these includes: Marketing mix As the gaming industry has become more competitive, the competitors have focused on product planning. Tag Games designs products to be attractive and hold customers from a particular market segment and to do so profitably. This means using its detailed understanding of the needs and requirements of its different market segments. Such understanding is acquired through market research. In gaming industry customer always get bored after completing the levels in the game. They always want something new which is not present in the market. To achieve this Tag Games always comes with creative ideas to develop new games. Price is an important element in any marketing plan. Strategies for promotion the new game. Image of Tag Games in the society. Advertising Sales promotion Strategies of Marketing A business can use a number of different strategies to reach the same objective, and a combination of different strategies can be used. Whichever strategies are used they must meet a number of basic points. Meet the objectives of the business and marketing plans Satisfy the needs of the target markets Work together in achieving marketing objectives. Tag Games uses market segmentation to better meet the needs of all its customers, to compete more effectively, and to attain financial goals more readily. Tag Games is launching new game called Back on the saddle which is targeting on youth and teenagers. Positioning is the image that Tag Games projects in relation to its competitors. Tag Games brings attention to its games by using a variety of positioning strategies. Situational Analysis The situational analysis looks at the market n terms of size and growth, needs of the target market and trends in buyer behavior. The performance of the products or service in terms of sales, profit margins and stage in the product lifecycle are examined. Major competitors are identified and analyzed in terms of marketing and stage in the product lifecycle is examined. Major competitors are identified and analyzed in terms of marketing strategies. A major part of such as market share, loyal customers, level of customer satisfaction and product quality. Marketing Plan Implementation Process of implementing Tag Games marketing plan into action. The marketing department of TagGames continually monitors, controls and adjusts its marketing activities using the following tools; Comparing actual and planned results using a number of tools. Revising market strategies and taking corrective action where appropriate. Developing a financial forecast of revenue using models, past sales data, executive judgment and surveys of customer trends. It then estimates costs such as market research cost, promotion costs. Tag Games marketing plan and strategies are effective because of the following: Focus on market research. Identify and satisfy customer needs. Encourage new product development. Comprehensive marketing plan and strategies. Apart from these, working on various projects has given me varied experience on the basis of which I have decided that marketing is where I would like to base my future. A career in marketing would give me an opportunity to work across boundaries of industry definitions with a number of industries ranging from consumer goods to innovative communication and high tech markets. The project helped me gain exposure, insight, knowledge and hands-on experience with time environment. The Project also helped me in understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. I learned that marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of the steps in marketing search and analysis. In add ition to other basic principles of consumer buying habits, marketers also need to study the decision and actions of real people. If companies does not have the correct or necessary information about the competitors and market, bad business decisions occur, leading to companies not making marketing decisions without knowing specific details about their customers. I have understood and learned the planning and implementing marketing promotions to capture the market, within given budget constraints. And various methods of approaching companies marketing head for contracts or business deals. The bottom line of my experience is, every business is to attract customers continuously. It takes more than a good product or service; it takes serious planning and committed people working the plan.