Humor In Advertising Essay - 1950 Words

Humor In Advertising Introduction The Budweiser frogs, Orbit gum, and VW commercials are prime examples of how humor is used to sell an idea or product. In these companies humor is the main reason why their commercials have such success. The reason these work so well is that audiences are looking for entertainment and something fresh. Audiences are tired of being bombarded by hundreds of advertisements each day. To catch the attention of a viewer waiting for his or her show to come back on a commercial needs to be entertaining and give the viewer a reason to pay attention. Comedy is one of the oldest forms of entertainment, plus it is simple and†¦show more content†¦Ads that entertain are like oxygen: a moment to breathe, a release from the events of a tiring day. As to say, if you canft make them laugh, you canft make them buy. An example of such advert is that of a classic ad (if readers may recall) that showed, a lovebird pecking at what seemed like food but was really the keys of a Touch-Tone teleph one. The beeps indicated it was accidentally dialing someone. Of course, this had to be accidental. Everyone knows birds donft dial. And even if they did, who would they call? But in the next scene we see a courier arrive. He picks up the sleeping cat with delivery note attached and departs to the off-screen sound of the bird chirping or maybe chuckling. We suddenly realize it wasnft just random food-pecking behavior the bird phoned the courier company to dispose of its nemesis, the cat. So what makes a commercial like this one humorous? Whatfs in it that make us laugh? The key is in the absurdity. The odd picture of the bird pecking is mixed up with what we identify as an abnormally human trait that is, intelligent, manipulative behavior. Seemingly random pecking by a bird at telephone keys turns out to be cunning, deliberate behavior that you just donft expect from a bird. Humor appears to be everywhere; it helps in the choice of products thus making a great impact on a consumerfs desire. This promotes a great deal of market in the sense that when consumers get attractedShow MoreRelated Humor Should Replace Sex in Media Advertising Essay1601 Words   |  7 PagesHumor Should Replace Sex in Advertising   Ã‚  Ã‚   In todays society, we as consumers are exposed to media on a daily basis. Beginning the day with a glance at the daily newspaper and finishing the evening with a television program, the average person cannot escape the clutches of the media in its seemingly endless forms. Along with presenting objective information that includes local news, weather, and sports, a main function of modern media is advertising.    Two effective methods of catchingRead MoreHumor and Persuasion1517 Words   |  7 PagesArgumentation Professor Megan Trexler February 11, 2013 Humor and Persuasion Humor as it pertains to persuasion is a tactics that is used to get the audience in a good mood, to make them more comfortable, and maybe easier to be persuaded. The use of humor in many aspect of the world has shown to have positive effects, and the use of humor in the art of persuasion would be extremely effective in the presentation. With the addition of humor to the persuasion presentation will increase the likeabilityRead MoreHumor and Persuasion1318 Words   |  6 PagesHumor and Persuasion July 30, 2012 COM 323 Humor and Persuasion Do you think of yourself as funny, humorous or a joker of sorts? Many people feel they have what it takes to bring humor to different situations. Usually humor is used to lighten a mood or attitude and often makes people feel happy. Understanding that humor can play a very important role in speech enhance the awareness of the proper means and tactics in which to use humor. Persuasion often includes various forms of humorRead MoreComparison of Two Commercials Essay1552 Words   |  7 Pageslogical, appeal whereas the second uses pathos, the emotional appeal, the target audiences for both commercials, and the effectiveness of each. 1. Pathos or logos? 1. VW uses more pathos than Lexus. 1. Humor is effective tactic in advertising. 2. By using humor, advertisers make their product more memorable. 2. Lexus uses more Logos than VW. II. Target audiences. 1. VW targets younger viewers but could be effective on almost anyone. 2. Lexus targets a more matureRead MoreCommercials And Advertisements : The Technique Of Humor879 Words   |  4 Pagestechnique of humor. Humor in these advertisements and commercials are often depicted in violent or sexual situations to â€Å"lighten the mood.† However, sometimes humor can be perceived the wrong way by audience members and taken as offensive, mostly for female audience members. Fred K. Beard discusses how audiences have long been offended by different themes and images portrayed in advertising, especially women audience members. Some of the most offensive themes that are used in advertising today includeRead MoreDo You Ever Watch The Super Bowl For Its Commercials?783 Words   |  4 Pagesits advertisement? If the answer is yes, then you might have been a victim of today’s marketers. Jean Kilbourne, the author of â€Å"Killing us Softly† stated in one of her lectures, â€Å"The influence of advertising is quick, cumulative and for the mos t part, subconscious, ads sell more products.† â€Å"Advertising has become much more widespread, powerful, and sophisticated.† According to Jean Kilbourne, â€Å"babies at six months can recognize corporate logos, and that is the age at which marketers are now startingRead MoreHow Women Are Portrayed On Advertising And The Second Looks At This Time1104 Words   |  5 PagesThe topic area that I would like to cover for my literature review project is the topic of how women are portrayed in advertising and the impact this has on women in society. 2. State the claim the study supports The scholarly article I am reviewing is a research article that did two separate examinations on the role of humor in gender stereotypes. The first one is the role of humor seen in television advertisements and the second looks at peoples attitudes toward humorous and non-humorous ads thatRead MoreThe Dimensions Of Guerilla Marketing1457 Words   |  6 Pagesexamines the effects of guerilla marketing dimensions: Creativity, surprise, humor, clarity, and emotional arousal on the consumer purchase intention. Creativity Creativity is regarded as an effective tool in advertising to get through the media clutter, attract consumers’ attention, create an impression and lead to more effectiveness of an advertising campaign (Till Baack, 2015).There are different perspectives on advertising creativity at one hand, people viewed that ad is creative if it sells theRead MoreIntroduction to Emotion1205 Words   |  5 Pagesremember something that happened in the past.   Frequently, we also experience physiological changes, such as feeling hot; faster heartbeats, changes in our breathing, knotting in our stomachs, etc. when we feel an emotion. Emotions amp; Advertising Emotions are arguably defined as bodily changes, together with mental change, influencing one s decisions, sometimes out of the normal pattern for the individual, used particularly in reference to buying behavior. Advertisement is full ofRead MoreSex Should Not Sell865 Words   |  4 Pages Do not ever underestimate the persuasive influential power, of gorgeous women with more cleavage, or the power of a gentleman with a muscular body, to increase the consumer’s consumption. Tom Reichert in his book â€Å"The Erotic History of Advertising† emphasizes the idea that sometimes this frequent use of the sex sells technique increases some consumer interest and builds a strong brand identity (Reichert). In fact, Sex was used to advertisements since the 1900’s when the tobacco companies